The Executive
Gathering for
Europe’s Drinks
Industry
1 OCTOBER 2026 | ABBEY ROAD STUDIOS, LONDON, UK
Bringing Industry Leaders Together for Insights, Access & High-Value Networking
Meet Buyers & Leaders From
Top Retailers & Food Services
Meet Buyers & Leaders From
Top Retailers & Food Services
& more...
The Acclaimed Beverage
Forum Returns
to London for its
Second Year
The Beverage Forum is the industry exchange for next-generation drinks growth — a curated leadership platform where drinks executives, retailers, investors, and operators come together to exchange insight, uncover opportunity, and discuss the forces reshaping the industry.
Returning to London for its second Europe edition, the Forum offers a unique opportunity to engage with the leaders influencing what gets built, backed, listed, and scaled across brands, retail, capital, and distribution. Attendees leave with deeper market insight, valuable new connections, and a clearer view of where the industry's next growth opportunities are emerging.
CONFIRMED SPEAKERS
AGENDA
What To Expect
Market Signals & Insights
Hear what leading brands, retailers, and operators are testing first — from RTD and low/no to functional, celebrity, and social-to-shelf growth models.
Shifting Growth Opportunities
Understand where demand is moving as legacy categories face pressure and new formats, occasions, and moderation-led behaviours accelerate across the UK and Europe.
Retail, Category & Shelf Strategy
Learn what UK and European buyers are looking for now, from velocity and repeat purchase to margin, category fit, and scalable demand.
Capital & Strategic Investment
Explore where investors, strategics, and growth partners are placing conviction — and which drinks categories are becoming crowded.
Brand Discovery & Product Innovation
Experience emerging and established brands building momentum across new occasions, formats, and consumer needs.
High-Value Executive Network
Meet founders, C-suite leaders, retailers, distributors, investors, and operators in a curated environment built for commercially meaningful conversations.
Hospitality & Networking Moments
Your ticket includes complimentary breakfast, lunch, all-day beverages, happy hours, and networking moments designed to keep conversations moving.
Applications Now Open
Are you an emerging drinks brand? Pitch your brand in 60 seconds to leading industry decision-makers for a chance to win a prize package valued at £325,000, designed to support your brand's next stage of growth, from commercial and retail readiness to market expansion, including opportunities to launch in the U.S.
Applications close 10 September 11:59 pm BST
YOUR TICKET INCLUDES
- Full access to all agenda panels and keynote sessions
- Networking opportunities with drinks industry leaders
- Access to the event app for direct attendee networking and meeting scheduling
- Exclusive 'State of the Industry' Data & Insights deck by Circana, available only to attendees
- Live Q&A and discussion opportunities with featured speakers
- Access to brand discovery, sampling, and sponsor showcase moments
- Breakfast, lunch, networking breaks, snacks, and unlimited beverages
- Happy Hour Reception Party
- Post-event access to select session takeaways and presentation materials
- Exclusive attendee tote bag
Accommodation & Room Blocks
Accommodation & Room Blocks
London Marriott Hotel Regents Park
128 King Henry's Road London
NW3 3ST, United Kingdom
Our exclusive group rate is no longer available, but rooms may still be booked directly with the hotel, subject to availability.
"My first Beverage Forum experience was outstanding. The conversations and connections that took place in such a short couple days were incredible, and I felt honored to be able to share the BeatBox story as a speaker. I'm already excited for next year!!"
Justin FenchelCo-Founder & CEOBeatBox Beverages
"The Beverage Forum is on my calendar as a go-to event for building relationships, uncovering emerging trends, and exploring the latest innovations in the beverage industry."
Brian AlbertSenior Category ManagerSprouts Farmers Market
"Wow! What an amazing event — the speakers, the attendees, the entire experience — top-tier across the board. There is something here for everyone. Anyone and everyone in the beverage industry should attend this conference."
Nick GiannuzziFounderThe Giannuzzi Group
"There is no better conference for networking and dealmaking than The Beverage Forum. It has become the go-to conference for brands, retailers, and distributors in the beverage space."
Rohan OzaCo-Founder & Managing PartnerCAVU Ventures
"The Beverage Forum created value for as a big retailer to pay it forward to a lot of these companies who find it difficult to get a forum with us. It provides opportunities for us to come together with a common goal."
Buster HoustonVP National MerchandisingAlbertsons Companies
"If you don't go to Beverage Forum, you'll have BevFOMO—and rightly so! The opportunity to share the founding story of happy with the who's who of the retail, distribution, and beverage communities—simultaneously—was pure magic. The energy and the efficiency of the event make it a must-attend for anyone looking to create the future in this industry."
Craig DubitskyFounder & CEOHappy Products
Abbey Road Studios
3 Abbey Rd., London
NW8 9AY, United Kingdom
One of the world’s most iconic creative landmarks, Abbey Road Studios has been home to groundbreaking work from The Beatles, Pink Floyd, Kate Bush, Adele, Amy Winehouse, Oasis, and countless others.
Normally closed to the public, Abbey Road Studios will open its doors to The Beverage Forum Europe — giving guests rare access to one of the world’s most iconic creative spaces.
In a place defined by creativity, ideas, and cultural influence, Europe’s drinks leaders will come together to make meaningful connections, exchange perspectives, and shape what’s next for the industry.
Amplify Your Brand
Put your brand at the center of the drinks industry with high-impact exposure, meaningful engagement, and unmatched visibility among top executives and key decision-makers.
